By John Madeley, Miles Litvinoff

It is a renowned e-book a few key topic for liberally minded humans each the place. toes is a swiftly constructing sector of trade and this booklet is meant to spur it on. it's offered with a hugely available structure, with brief informative chapters. reasonable alternate is a becoming international stream. a big variety of reasonable alternate strong are actually to be had within the outlets. Why is reasonable alternate so very important? This e-book offers 50 explanation why every body can purchase reasonable exchange. It's an inspiring account of ways each shopper can play a component in saving lives and bettering the way in which international exchange operates. were you aware that purchasing reasonable alternate: is helping erradicate sweatshops; is helping finish baby labour; is helping finish the debt burden on constructing nations; guarantees small-scale farmers can become profitable salary; and, helps and protects the surroundings. This e-book offers a severe consultant to overseas alternate and exhibits that reasonable exchange offers a pragmatic and optimistic substitute for farmers and manufacturers in constructing international locations. through bettering faculties, healthcare and dealing stipulations, the reasonable exchange circulate has already kept lives and empowered entire groups. This booklet indicates how each purchaser might help make a distinction within the struggle to finish poverty and inequality. 

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This small-scale Chilean honey-producers’ co-operative provides a perfect example. The setting is the small provincial town of Santa Bárbara in southern Chile. Sitting in their wooden one-storey office in a corner of the tranquil plaza, Joel Uribe and Luis Villaroel talk about their beekeepers’ co-operative, COASBA, with quiet pride. It was Joel, an engineer by training, who founded the association in 1994 and built it up from next to nothing, using his home as an office and working unpaid to get COASBA on its feet.

Jointly run by estate workers and managers, the scheme is a rarity in India, where few manual workers can retire with any financial security. Workers like Manickam – who picked tea for 41 years – can retire when they are 58 and receive a pension of up to 1,200 Rupees (£15) per month for the next 15 years. This can be crucial, because retired tea pickers usually have to leave the plantation where they were living and rarely receive any social security payments. At Mabale in Uganda, the premium has been invested in training and plant husbandry.

Initial support for the project, begun in 1999, came from a regional non-profit foundation. The building is almost ready and will enable the co-op to add far more value to their product. Here they will not only bulk up their honey for export but also bottle it in jars for domestic retail markets, proudly labelled “Honey from Santa Bárbara”. At the front gate will be a shop selling to passers-by. The laboratory they are installing will enable co-op members to diagnose and control diseases among their bee colonies far more swiftly than at present.

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50 Reasons to Buy Fair Trade by John Madeley, Miles Litvinoff


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